It’s Pride season baby, let’s muthafuckin party like it’s 1999! Honestly, that’s how I feel when June rolls around. June means the summer is in full gear, we have a shitload of dope music to listen too, and my birthday is coming.
Each pride I love to find an indie artist from our community who is the B-O-S-S in charge who is guaranteed to bump up the party. I searched, deep, yes, thick, and long (get your mind out the gutter) to find just the right artist to celebrate this pride season, and I did.
This year’s Kinkster Music Pride artist pick is female hip-hop artist Yaysh who is proving she’s in charge in the music video for her rabble-rousing new summer single, “Boss.” Intended to motivate fans to go after what they want in life, the sticky, steamy track — complete with the sound of cold water poured over ice into a glass — is a call to action, setting the stage for a wild party about to go down.
When I reached out to Yaysh to ask about the track and why she wrote it, she responded, “I wrote ‘Boss’ to inspire listeners to take the reins of life and have fun!” Along with the song, Yaysh is releasing a music video shot in San Francisco. “It pays homage to the history of the LGBTQ community and the bravery of a people who continue to stand firm in their truth despite ongoing adversity.”
As our conversation continued, I was interested to know what it takes to be a Boss, because many of us in the LGBTQ community suffer from low self-esteem, and still today, I undergo periods of low-esteem.
“I have not always been a boss, especially when I first started out in music” admits Yaysh. She recalls adhering to producers that didn’t want her to cuss or talk about sexual things and managers who wanted her to wear makeup and act more girly. “Being a female in hip-hop is certainly a challenge because it’s a male-dominated, misogynistic industry with a lot of people that are not that woke,” she explains. “But I’ve always had a light in me that knows my worth and is proud of who I am.”
Yaysh says her confidence comes from accepting her faults and honoring her many gifts. Her faith, too, plays a vital role. She ’s a Shambhala Buddhist and an avid meditation practitioner. “I believe I’m here to serve others. There’s no point in being alive if you’re not a benefit to others.”
“I’m a Scorpio,” she adds with a grin, “so I get like real deep and shit.”
Yaysh grew up a rebellious youth in Denver. She struggled in school and would often sneak out of her home to hang out with older boys from the hood. She encountered a conglomerate of drug dealers, gangsters, and ex-convicts. “I learned so much from those good people,” she reflects. “I was taught how to relax, roll blunts, drink forties, freestyle, be tough, kick it, and simply enjoy being with friends, all in the midst of incredible poverty.”
The more I learned about her story, I could see why she is a proud member of the LGBTQ community, she is a survivor, like many of us, and a big reason why she chose to film the music video for “Boss” in the gay capital of the USA. “The video depicts a party in the streets of San Francisco with drag queens, go-go boys, lesbians and gay men all just being themselves and having a blast. I intend to show fans that if you are just you, let go of judgment for a second and open up a bit; you could have the time of your freakin’ life!”
Now living in the city of Angels, Los Angeles is the place where she met her producer, Troy “R8dio” Johnson (Solange, Chris Brown, Why Don’t We). They connected on their mutual interest in spirituality and began making music together. “Boss” was one of the first songs that Yaysh wrote and they experimented with its sound, actually taking out the chord structure, leaving the track with a sound all its own.
“I love the dripping water sound,” reflects Yaysh. “It gives a unique layer to the song. It’s playful, emitting that summer pool and beach vibe while also giving the sense that a real party has begun. I hope it helps people let go and maybe even move a bit to the beat. Life doesn’t have to be so serious! We all need to chill a bit, and chill like a boss.”
“Boss” is a catchy track and the video is the essence of pride and what it represents, drag queens, go-go boys, lesbians and gay men all just being themselves and having a blast and having the time of their freakin’ lives.
Take some advice from Yaysh, chill like a boss, be who you want to be, do you, and let go of judgment for a second and open up a bit, and have the time of your life this pride because “YOU’RE A STAR!”